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Numb the Pain with Lidocaine!

Posted by Ebanel Marketing on
Numb the Pain with Lidocaine!


What is Lidocaine? Lidocaine is an anesthetic used to numb and relieve pain. Depending on the procedure and its potency, it can be used by licensed professionals as an injection or topically on the skin. For this article and its relevance to our product, only topical uses will be discussed. Out of all topical local anesthetic ingredients, lidocaine is the most popular and widely used.

Licensed dermatologists are known to use upwards of 10% lidocaine on procedures requiring needles and laser treatments. This may be why many of our customers purchase 5% non-prescription numbing products for cosmetic purposes/ treatments. FDA regulations allow OTC (Over-the-Counter) drugs to contain 2-5% of lidocaine without a prescription for the purpose of local anesthetic and anorectal disorders, making lidocaine widely available for the public to purchase.

Some customers claim that they do not experience the results they desire when using our Numb520 lidocaine products. Today, we will go over how our Numb520 works and why some customers may have trouble benefitting from the full potential of our product.


Our Numb 520 is a numbing cream that is strictly meant for topical use. It contains 5% lidocaine, which is the maximum potency allowed for the retailing of OTC anesthetics. When used topically, it works by stopping the nerves in your skin from sending pain signals to your brain. This is done by stopping the sodium ion from entering the nerve ending.

Please note that our Numb520 products are strictly topical and should never be ingested and/or injected.



What makes our Numb 520 line of products different from our competitors? Our lidocaine not only comes at the highest Over-the-Counter non-prescription potency at 5%, but we also utilize liposomal technology. Liposomal technology is a delivery system that we use in many of our skincare and skin health products. It improves the delivery of our main ingredients (in this case lidocaine) into the skin by coating the ingredient in a lipid bilayer, which increases compatibility and absorption in the skin, allowing for a greater and longer numbing effect.



Three factors affect the numbing efficacy. The targeted skin area of where the numbing products will be applied, the thickness of the skin, and the metabolism of the individual. Unfortunately, our product might not be effective for everyone due to their natural tolerance for lidocaine. While in most cases, the unsatisfactory results may be due to the ineffective ways of application.  

Our topical numbing agent works on the nerves in the dermis (inner layer of the skin) and needs time to absorb into the skin. The problem here lies in the fact that the numbing agent may evaporate while the skin is trying to absorb the numbing agent, lowering numbing efficacy. Another factor is that the absorption may vary per individual, ranging from more or less time for absorption.

To combat this, we recommend the following crucial tips for the best results: 

  1. Become accustomed to the product: Always do a performance test on the targeted skin area to learn how fast, how long and how much lidocaine lasts for you. This also allows for the discovery of any allergic reactions.
  2. Before your official procedure:
    • Lather a thick and even layer (at least 1mm in thickness) 
    • Cover the applied area with saran wrap and tape it to create an occlusive dressing (an air and water-tight seal) and leave it covered for your best timing (at least 20 minutes, some of our customers leave it covered for up to 2 hours.)
    • Regarding skin area and thickness of the skin, consider applying an even thicker layer and/or even re-apply the product mid-way through its effective period.

After wiping away and washing off our numbing product, the numbing effect will last for 1 hours depending on the individual. As a numbing agent, keep note that our product will only block the pathway of pain signals along nerves temporarily, not completely kill the pain. Again, always do a small test before any treatment to determine tolerance and any allergic reactions.



Many of our product reviews are from customers using our product for tattoos. Here are a few reasons why. Besides the apparent numbing effect, our 5% liposomal enhanced lidocaine is more effective than most of our competitors who use 4% lidocaine. Our Numb520 cream also doesn't affect the design, shape, or color of the tattoo. This is because the ph level in our cream is a nice and safe 7.15, and our product is water-based and oil-free, meaning that it will not interfere with the quality of tattoo ink and will not make your skin slippery.

Tattoo artists always recommend preparing for an appointment by getting a good amount of sleep, staying hydrated, and most importantly, keeping the skin area clean and moisturized. Infused with Aloe, Vitamin E, and Lecithin, ingredients containing moisturizing, hydrating, and anti-inflammatory properties, our Numb520 cream prepares the skin to be in its best tattooing condition by reducing redness and minimizing inflammation during the tattooing process.




Again, infusing our cream with Aloe, Vitamin E, and Lecithin helps our customers heal after causing trauma to their skin. One customer described the numbing effect as bringing the pain level from a “10 to about a 2”. Just remember to completely wipe off any residue before the coating with sugar paste or wax, as it may affect the adhesiveness.


Though we only recommend using our numbing cream as an anesthetic for pain, burning, itching, irritation, and anorectal discomfort, our customers have found many creative uses for our products. Remember to test and customize your best timing, apply a thick layer of cream and wrap the targeted area with saran wrap for maximum effectiveness. Note that it will only numb the targeted area, not completely kill the pain.


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